Get rid of the system that doesn’t propose any clear-cut contribution to your PR plan.
2019 Measurement Month has just passed, and PR folks are still exploring options to bring transparency in measurement metrics and their methodology. Metrics play a significant role in PR measurement, and when derived with a valid methodology offer greater insights to PR executives.
A surprising revolution in the media monitoring industry, which drives PR strategy!
Media monitoring has been a standard practice followed by many companies over decades. Even in this 2019, they are needed than ever before — thanks to the rapid shifts in the media landscape. With the evolution of technology and communication, many companies are looking for new options in the market, which is beyond traditional news clips and free tools, to deliver more value and show instant results.